Customers can get an additional $200 credit or promotional card, for a total of $500, when they trade in an eligible smartphone, according to AT&T. When the expansion is complete, AT&T’s all-fiber broadband footprint will reach more than 14 million residential and business customer locations.
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AT&T last month garnered regulatory approval on its $48.5 billion acquisition of DirecTV, ending more than a year of consideration by the government regulator.
AT&T is leveraging its recent ownership of DirecTV once again with a limited-time promo that offers up to $500 to DirecTV and U-verse TV customers who switch to AT&T cell service. American Express American Express’s Plenti points, if you’re not familiar with them, are reward points you can redeem against the services of a number of participating companies, including Exxon, Mobil, Macy’s, and RiteAid. However, though commentators say that might not be attractive for people who did not shop at any of those locations.
We caught up with Jeff Kagan, an independent technology analyst, to get his thoughts on the new deal.
“In bringing together AT&T and DirecTV we’ve articulated a simple goal, the development of a premium, effortless entertainment experience delivered anywhere”, chief executive Randall Stephenson told analysts on a conference call.
“AT&T is a very innovative competitor”. Beyond that, AT&T and DirecTV is also offering an “All in One Plan” that gives consumers “HD and DVR service for four TV receivers, unlimited talk and text for four smartphone lines with 10GB of shareable data” for an introductory price of $200 for the first twelve months.
AT&T’s DIRECTV and Mexico acquisitions significantly diversify the company’s revenue mix, products, geographies and customer bases. The company previously forecast capex of about $18 billion.
The company is “creating a new category” of combined wireless and TV services and that’s why the cost-savings goal did not include new revenue opportunities, such as cross-selling products, he said.
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Subtract $100 for the install and you only end up with $200. Another giant with no real competition = bad service and high prices. Boo!
