Analysts on average had predicted earnings of 68 cents per share and revenue of $5.37 billion, Thomson Reuters I/B/E/S reported. Overall profits for the year amounted to $3.7bn on revenues of close to $18bn.
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“Facebook remains the fastest-growing platform for advertiser spending, and as they open up new channels for users, that won’t change”. Specifically, almost 1 billion consumers (934 million) checked their Facebook mobile apps during an average day, which was up by 25% year-over-year.
According to the BBC founder of Facebook Mark Zuckerberg has confirmed in a conference call with analysts that the “Reactions” they have been trialling will be rolled out “pretty soon”. “But it’s important to consider not just our business results but also how we’re improving the lives of people and communities around the world”.
The company registered 46 percent jump in EPS (earnings-per-share) while revenue grew 52 percent over the corresponding quarter previous year.
In total for the full year 2015, Facebook said its revenue came in at $17.93 billion, an increase of 44 percent year-over-year. The number of monthly active users – a key measuring stick – was also up, 14% on 2014 to 1.59 billion users.
Adding weight to Facebook’s video threat, Zuckerberg said 500 million Facebook users – about half of the daily user base – are now collectively watching more than 100 million hours of videos on Facebook each day.
Daily active users were also up, reaching 1.04 billion users, while mobile-only monthly users have increased to 823 million making up 51.7% of the social network’s monthly active users.
It was the first quarter in which Facebook posted more than $1 billion in quarterly net income.
Google is three times larger by revenue compared to Facebook, but the latter is closing that gap as it sells more mobile advertising on its addictive social-networking app. Its Instgram service has now started yielding revenues and the video library is expanding rapidly.
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Because 2015 was such a stellar year for Facebook, CFO David Wehner warned that it would be hard to match the success in 2016.
