– Introduced a “new member of the Apple family”, the 4.7-inch iPhone SE, which has an identical form factor as the iPhone 5S, but double the speed of that 2.5 years-old device. In the future, you might see a Liam robot doing its thing inside an Apple store.
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Apple Event can be watched live on iPhone, iPad, iPod and Mac.
The iPhone SE is also expected to come in four colours – silver, space gray, gold, and rose gold – and be priced between $400 and $500 (Dh1,469 and Dh1,836).
A chance to thrive in a new market could be particularly appealing for Apple now, having recently reported the slowest annual growth for iPhone sales in the product’s history.
Apple has finally become an ordinary tech company.
Apple Pencil will retail in India for Rs 8,600 and Smart Keyboard in charcoal grey for Rs 13,900. Prices start at $599.
But the biggest news might be a price drop: the Apple Watch Sport now starts at just $299.
Typical of Apple, specific details are under wraps until the big event, but tech watchers have been reporting that consumers can expect to see a smaller 4-inch iPhone and a new iPad unveiled. For Apple to conquer the mid-range market, it needs a powerful, more affordable iPhone. On Tuesday, its lawyers will square off with authorities in federal court over the FBI’s demand for help unlocking a San Bernardino killer’s encrypted iPhone.
During the company’s annual product launch last September, analysts said new services – such as a more advanced Apple TV streaming box and an upgrade option for iPhone users that lets them pay for newer devices in monthly payments – as a key direction for the company.
In addition to new products, Apple watchers may look for any mentions of the company’s ongoing legal and ideological battle with the Federal Bureau of Investigation.
It’s a big day for small phones. Despite speculation that Apple is working on a self-driving auto or some new virtual-reality device, those are likely years away.
All of the updates are set to kick off at 10 a.m. PT (1 p.m. ET) when CEO Tim Cook will take the stage.
Apple said that about a third of Apple Watch owners change their bands often, so it announced a bunch of new colors for the Sport band and new leather band colors.
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The company has also fixed 16GB as the base variant as opposed to the 8GB base variant of the previously released cheaper counterpart, the iPhone 5c.
