The latest group formed by AMD is being led by Raja Koduri, who will oversee all of the aspects of various graphics technologies used in the company’s APU, discrete GPU, semi-custom, and GPU compute products. Until now, GPU teams were a part of AMD’s Computing & Graphics division.
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While at Apple where Koduri was director of graphics architecture.
Koduri will assume his role as senior vice president and chief architect of the new Radeon Technologies Group and will report directly to AMD CEO Dr. Lisa Su.
ATI Technologies was acquired by AMD in 2006 for $5.4 billion and this for the first time that it is being restructured. AMD has just finished launching their new range of Fury products, after which the company will turn their attention to the 2016 line-up, potentially featuring GPUs built using newer FinFET technology. Reportedly, the Radeon Technology Group will be free to make its own strategy for the standalone group.
For the past few years, AMD is struggling to compete against rivals like NVIDIA in the graphics processor and Intel in PC microprocessors.
AMD’s solution: to bring the graphics division back under a single leader, Raja Koduri. The reorganization is due to AMD’s vision for the future and according to management, “We are entering an age of immersive computing”. The creation of the RTG will enable a more agile and vertically-integrated graphics business “focused on solidifying our position as the graphics industry leader, recapturing profitable share across traditional graphics markets, and staking leadership positions in new markets such as virtual and augmented reality”, she said. His 20 years experience in advancing the visual computing experience includes the recent HBM powered advancements and pushing the development of LiquidVR to deliver the best possible virtual reality experiences. AMD has not, however, publicly commented on the likelihood of such a move.
“AMD is one of the few companies in the industry with the engineering talent and IP to make emerging immersive computing opportunities a reality”, explained Koduri.
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Previously, graphics-focused teams have been all over the place within AMD.
