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Chrome’s Mobile Facebook Pushes Expected To Drive Traffic

In April, Google revealed the development of its third-party push API via Chrome, allowing websites to send push notifications to users accessing their mobile websites.

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If you’re not a fan of push notifications of any kind, the feature can be disabled via Facebook’s mobile site. This new simpler method to do these things is good considering not everyone who uses the Facebook app is going to be a technology wizard who knows how to do these things. First, remember the Facebook app is huge; in my phone it weighs in at 210 MB and an extra 135 MB of additional data.

The advantage of using the mobile website is that it often runs faster while using less data. It’s actually a very popular solution in emerging markets, which is why this feature’s introduction is much more exciting than many of us would believe.

Jonathan McKay, product manager for Facebook’s browser partnerships, told TechCrunch he’d already seen an increase in visits from users after rolling out the push notifications. Let’s run you through the steps. You can check this at the Google Play Store. From there a request to allow push notifications would pop up.

I feel that this is indeed an important milestone for mobile communications and social media platform.

To enable Facebook’s notifications through Chrome, Android users need to be running the latest version of the browser app. After that, they simply need to go to Facebook’s mobile website on Chrome at m.facebook.com and sign in. All you have to do is tap the hamburger menu on the top right of the Facebook app and then scroll down to the “Help and Settings” section.

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Have any of you guys tried this? The dislike button isn’t so users can “downvote” content they don’t like, but express themselves in a way where “liking” something wouldn’t be appropriate (think tragic events). Hit the comments and let us know! The only downside to this is you would no longer be able to receive Facebook notifications, that is, unless you liked having your inbox spammed with Facebook emails (no thanks).

No More Facebook App Needed Google Chrome Integrates Push Notification