Customers who logged into the site and tried to buy the passes the minute they went on sale at 2 p.m. instead saw this message: Sorry, the never-ending pasta passes have sold out.
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During the promotional period, diners sans pass can enjoy a Never Ending Pasta Bowl for $9.99.
Sales at certain locations have increased over the past three quarters, due to higher pricing and a menu switch-up; customer visits, however, are still slipping as people leave Olive Garden behind for other dining choices.
NEW YORK (AP) – Olive Garden is bringing back its “Pasta Pass” that lets people gorge on as much pasta as they want for seven weeks.
“That’s right – unlimited food at Olive Garden for 7 weeks”, said the company, which had a similar offer past year .
The promotion, which made its debut previous year, sold out of its 1,000 individual passes in less than an hour, a representative tells Mashable.
Hey pasta lovers, the holidays have come early for you.
This undated image provided by Olive Garden shows the individual and family versions of Olive Garden’s “Never Ending Pasta Pass”.
1,000 passes are available for each of the two types of passes.
Olive Garden has two restaurants in Manhattan and one in Queens. Each pass is good for unlimited pasta, Coca-Cola beverages (for the passholder and all guests), soup or salad and breadsticks.
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Last year, the promotion clogged the restaurant chain’s website with as many as 500,000 visitors when the limited deal went on sale and quickly sold out.
