Share

Like button data to influence Facebook interest-based ads

“We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s Like button and similar social features, as we announced previous year “, said Stephen Deadman, Facebook’s global deputy chief privacy officer.

Advertisement

Advertisement is one of Facebook’s primary revenue sources.

The “Why am I seeing this” is interesting, as it may reveal to you why the ad is displayed to you.

Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. There’s an easy way to stop Facebook from tracking this information.

Facebook has denied such claims and vows that its efforts are geared towards a more relevant ad experience for its users.

Technology News – Want to get rid of those targeted ads on Facebook? Regardless of the setting, Facebook will still collect the same information about your visits to external sites containing Facebook social plug-ins.

Back to the context menu. Now, it will also be a way for companies to figure out which ads to send you.

Users can review ad preferences and change them here.

Open the Ads section of the Settings with this link https://www.facebook.com/settings?tab=ads or open the Settings manually and switch to Ads there once the page has loaded fully.

The company was previously accused of intruding into user’s behaviour when it introduced its interest-based advertising, which relies on user data and usage of apps and other websites.

To turn targeted ads in your Facebook account on or off across all devices, follow the prompts in the Privacy Shortcuts menu at the top right of the Facebook desktop app, or bottom right-hand corner of the mobile app. Click Privacy Shortcuts More Settings Adverts. If people choose to use this tool, it will become the master control for online interest-based advertising across all devices and browsers, the company says. For example, if you visit travel websites, you might then see ads on Facebook for hotel deals.

Advertisement

This means that the company will be able to see what you share with your friends and the posts you “like” on other sites. Ads like this will only be visible to people who have permission to view the action you’ve taken.

Facebook starts collecting 'like' data on third party sites