The results mark the ninth consecutive time that the company has beaten expectations for its profit.
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Nike, which already had a 19 percent increase in shares this year, reported a first quarter share boost of 7.5 percent in extended trading.
China’s economy is heading for its slowest growth in 25 years, causing a headache for firms from luxury carmaker BMW to Dutch electronics group Philips NV and French fashion house LVMH.
Excluding the effects of currency fluctuations, Nike said its global sales rose 14% in the quarter ended August. 31.
Total revenues rose 5.4% to $8.41bn, with sales in Greater China up 30% to $886m. And its footwear, long a reason for Nike’s dominance, is being challenged by Under Armour – which has increasingly attracted big-name athletes and teams, and has demonstrated a fair amount of swagger about its ambitions.
Profits at the world’s biggest sportswear maker, Nike, have beaten expectations, helped by rapidly rising sales in China.
The company has also managed to gain traction among younger customers by leveraging social media and its mobile apps.
What is reportedly helping Nike is their investment in product innovation and collection of feedbacks and data from customer’s activities.
Sales in North America rose 9 percent to $3.8 billion, with footwear contributing to the bulk of sales.
Futures orders also grew 27 percent in China versus analysts’ estimates of a 15.8 percent rise.
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The revenue of Nike in the United States, which is its largest market, leaped 8 percent.
