Starting September 28, the $4.99 “Halloween Whopper” will come with a black hamburger bun as a special promotion for Halloween.
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Burger fans in the USA will finally get a taste of a bun that is far removed from the typical yellow potato or white bread ones typically used by fast food powerhouses.
Well, it turns out Japan isn’t the only place where Burger King experiments with the color of its buns.
Burger King division announced that it’s launching the A.1. Apparently, baking A1 Steak Sauce directly into the bread gives the bun a distinct black appearance, so you won’t find any ink in your Halloween Whopper. And of course that shiny, glistening black bun.
The burger will have a pitch-black bun, just like its predecessor, but will be infused with an eerily familiar American flavor: A.1. sauce. It’s inspired by the black-bun burgers the chain has sold in Asia for several years.
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The Halloween Whopper is only available for a limited time. While the ads for the burgers make the burgers look not quite so awful, the actual photos from regular Burger King customers definitely do. Same-restaurant sales at Burger King US surged 7.9% in the second quarter, quicker than the 6.9% gain grilled up in the first quarter.
