Now they will get £47 million each from the deal and will still have 5 percent from the royalties of the franchise that gets most of it income from DVDs, toys and clothing. The deal will be funded through the net proceeds of a fully underwritten 4 for 9 rights issue for around 200 million pounds.
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A cross discipline team at Gateley Plc has advised award-winning TV production company Astley Baker Davies on the sale of a controlling stake in the global brand Peppa Pig.
“The rights issue offers an opportunity for eOne to create additional financial flexibility to deliver our stated strategy of doubling the size of the business over the next five years. Peppa Pig is too big of an asset to not control it completely”.
“With Entertainment One’s knowledge of Peppa and their extensive distribution network, we see so much more potential for Peppa and our work together,” said a spokesman for ABD quoted by the Guardian.
“Already the number one pre-school property in the United Kingdom, Australia, Spain, Mexico and Brazil, and a leader in other territories around the world, the growth opportunities for Peppa Pig are significant”.
He added: “As we continue to expand in the USA, Asia and throughout our existing markets, we are excited to enter into new markets and take Peppa to new heights”.
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ABD also produces – and eOne also licenses and distributes – Ben & Holly’s Little Kingdom, which is slated to make its United States debut on Nick Jr. on October 5. The show has aired in over 180 territories, including Channel 5 in the United Kingdom and NickJr in the US.
