Micro-blogging website operator Twitter Inc is working on a product that will allow users to share content longer than 140 characters, technology website Re/code reported on Tuesday. Twitter’s second-quarter monthly average users grew at the slowest pace since the company went public in 2013.
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The move comes as Twitter searches for ways to build its stagnant active user base, which has hovered above 300 million.
Wall Street Journal also said that Twitter was getting ready to launch ” Project Lightning”, a service focusing on feed of tweets, photos and video about live events.
Twitter is allegedly building a new product that – unlike services such as OneShot which tweet out blocks of texts as an image – will allow users to publish long form content. Plus, Twitter added a “retweet with comment” option back in April to give more room for commenting on their tweets.
Prior to this update, the issue has been discussed frequently and many have argued over the years that the developers should expand it. The discussion over Twitter’s 140-character limit has been going internally at the company for years, according to multiple sources, and has resurfaced in recent months under interim CEO Jack Dorsey. The 140 character limit is what defines a tweet; it’s sacred.
“People have been very precious at Twitter about what Twitter can be and how much it can be evolved”, a senior employee told Re/code.
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CEO Dorsey wants to reach a more mainstream audience. For a fact, it may just attract publishers to share directly on Twitter.
