It takes years to find a customer and second to lose one. In this competitive environment, where customer is the king, he has numerous option and opportunity to explore and exploit the local and international market. With internet made easy, generating new leads in sales have always been marketer’s policy maker’s challenge.
Fair trade marketing tricks:
Exhibitions and trade shows are the current showcase of the industry and market. It gives the manufacturer, importer or wholesaler new horizons not just to showcase the products, but also generate new arenas for expansion of trade and business. Trade shows and seminars are now held in most of the urban and regional metros of almost all states in India and that is where the expansion of business and generate sales leads lie.
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Online traders should prefer internet marketing and advertising:
With language not a barrier anymore and communication made easy with internet readily available, it has also played a major role in cyber marketing. E-shopper is also a new horizon still to be explored and await an untapped user market with users generally aware of the product line and brands opening up new internet portals for direct reach to the customers. This has not just bought in huge margins, but has also given customers direct access to the originality of the product with reliability and genuine quality of the product.
Maintain quality standards to increase mouth publicity:
Satisfied customer is biggest treasure a company posses. One satisfied customer can call similar clients to buy such products with full honestly. Further this method of increasing sales is free from defects and involves no cost. It has given better margins to the manufacturer and better pricing for the customers. There was a wave of direct marketing with companies like Amway, Tupperware, Herb life which have been recording profits since its incorporation in western countries and invading the Indian market in final decade of the last century. Though there have been companies which had a rocketing start, but eventually failed due to wrong policy and worse unethical intensions with companies like Ramsurvey, Speak Asia.
Target your preferable market and top buyer:
Find place where you can enjoy the best sale opportunities. You can hire sales man and women to get personal attention of mass and to know their query and grievances about your product. These suggestions will help you to make your product better.
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Market segmentation and penetration:
Market segmentation can help you in finding perfect market for increasing your sales. This requires taking measures like survey and other forms of analysis. In case you are making baby product, you must know areas where you should establish a branch to get more sale opportunities. Market penetration is a similar marketing technique that helps you to generate high return in very less effort and time. You must analysis price at which your consumers are getting similar products from your competitors. You just need to decrease price to a certain percentage, with this measure you can enjoy stable sales with no marketing cost.
The best price with standard quality can become top measure to enjoying long-term stable profit and sale opportunities.
