No one can say that running a business is easy but there are certain aspects of it that you can’t afford to get wrong. In an ideal world you will want all aspects of your business to run effectively without any hiccups, but in reality that can be easier said than done. But whilst you may be able to smooth over the cracks in certain departments; here are 3 areas in which errors could cause damage to your company’s reputation or cause unrest within the employee camp.
Advertisement
Customer Service –
The customer service department of any company is the structure that bridges the gap between you as a business and your consumer base. This is usually the first port of call for most people and so an excellent first impression needs to be established each and every time. Failure to do this could result in a customer never returning to your brand again and there’s no telling how many other people they will tell of their less than satisfactory encounter.
On the other hand great customer service can really do wonders for any company. Word can spread like wildfire that you know exactly how to treat the people who are ultimately paying your bills, and the more pleased people are following their interaction with your customer service department the more likely they are to bring repeat business your way.
Customer service is not just restricted to a particular department though; it stretches throughout the whole company and needs to be standardised to ensure everyone knows the processes in place.
Payroll –
Failures within your payroll department are unlikely to affect the public’s view of your brand but they will definitely affect morale amongst your employees. One thing that is sure to stir some unrest is if people are not being paid the correct amount or not being paid on time.
Payroll errors also come with another consequence for the finances of your business. Because of the strict rules and regulations laid out by HMRC; failing to conduct your payroll correctly could result in a large fine.
If you don’t want to have to worry about this and would like to save on the costs of training people in payroll then why not look into outsourcing this. A trusted and reliable payroll bureau will manage everything on your behalf so you can relax in the knowledge that everyone will be getting paid on time.
Marketing –
You could have the best business idea in the world and have the most intelligent people you can find working on it, but if no one knows of its existence then you are always going to struggle to be successful. Marketing puts your company in the shop window and an effective campaign will help you to build relationships with your consumers that will last for a very long time.
Advertisement
In the modern age it is vital to spread your marketing efforts across various different platforms in order to capture the widest audience possible. Online marketing is now so important in the business world and if you don’t have a presence on the internet then you are cutting out a huge chunk of potential revenue. Marketing works best when it is fresh, vibrant and varied. There is so much competition out there that without these elements you will struggle to bring your brand to the forefront of the public eye.
