Amazon India is set to crash Flipkart’s party with its own mega sale called – Great Indian Festival Sale.
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India’s largest online retailer Flipkart is hopeful to generate around United States dollars 500 million during the five-day “Big Billion Days” sale. Last year’s much anticipated Big Billion Day Sale landed Flipkart in quite a soup with customers complaining of products going out of stock, cancellation of orders, accusing the company of marking up prices and not being able to log into the website.
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The competition between Amazon, Snapdeal and Flipkart is well known. Like Flipkart, Amazon is also trying to entice more app users, but the way they are promoting it looks gentle and noble, unlike Flipkart’s “compulsory”, “mandatory” way of pushing it. We will also have great offers running through the month until Diwali across a wide range of categories. By reaching out to the most potential users in remote areas, Flipkart is hoping to attract more users towards the ambitious sale. It had also appointed Google’s Ravi Byakod as director of engineering – accounting, and Microsoft’s Anand Lakshminarayanan as head of product management for digital goods and services. Wait for the best deals offered across all the product categories.
Among the preparations are initiatives meant for sellers participating in the sales, like helping them hire trained manpower and providing training to manage high demand. Along with this we’ve also got a highly-trained customer support staff which will cater to your every need and query, on call, 24 hours a day.
Flipkart said as an app-only shopping event, our “big billion days” have moving offers and discounts across 70 product categories for customers.
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To start with, Flipkart has launched special training programs for their sellers from top 5 cities (as per their sales data): Delhi, Mumbai, Surat, Kolkata and Bangalore. And one such tips is to save their billing address and other details well in advance using their app. Hence, once the customer gets into the app mode, there exists greater possibility of his/her shopping using the same environment. Offers up to 70% are being provided in various categories including clothes, footwear, electronics, luggage and others. What items you have planned to buy in this sale season? Here are a few extensions you can try.
