That’s because coffee giant Starbucks announced on Tuesday that its new delivery service pilot program at the Empire State Building in New York City is officially underway.
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The service at the Empire State Building – which the company has dubbed Green Apron Delivery – will allow building tenants to order for delivery from a pared down menu of brewed coffee, espresso beverages, breakfast sandwiches and lunch options through a dedicated web site.
“With Starbucks Green Apron Delivery, we’ve simply moved that moment of connection between our customer and the barista from our place to theirs”, said Cliff Burrows, group president, USA and Americas.
For now, the firm is limiting orders to 15 items, Starbucks spokeswoman Haley Drage noted. The 12,000 employees who work in the city’s famous skyscraper will now be able to place orders on a designated company website, and have their preferred coffee and sustenance delivered within a 30 minute time frame.
The delivery service in the Empire State Building will be supported by a space in the back of a Starbucks Express location in the lobby of the Empire State Building. Starting from November, a $2 fee will be introduced in order to have food and caffeinated drinks delivered, and the same price will apply regardless of the number of products that are bought.
Arguably, that’s the first step to building out a delivery service – a way to process incoming orders through an integrated ordering system in the flagship mobile application. The orders will be delivered to each business’s designated drop off location, such as the reception or common area where the customers will meet the baristas. Those willing to pay an additional dollar or two can do so upon receiving their package, although coffee chain executives advise their personnel to politely decline these tips. “There’s certain hours where they have more customers than they have capacity for”.
This, of course, is not Starbucks only foray into delivery. This way, Starbucks hopes to boost customer loyalty and engagement, while driving up sales.
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This is one of the company’s plans for growth, Fortune reports.
