“They are now five years away from their own Olympic games, about to dispense with about £10 billion worth of contracts for their Olympics and clearly we want Britain to be front of the queue”.
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The Conservative MP also mixed with Japan’s fashion pack when he helped to launch a flagship store of Burberry, one of Britain’s biggest clothing brands, in Tokyo. Its survey also says that at 35.2%, Japanese viewers are the most likely to find ads the “follow” them around the Internet helpful, and least likely to find them “creepy”, at 55.2%.
Only 32.0% of online video views in Japan occur on YouTube – the lowest percentage of all the top APAC ad markets. The Mayor will use the visit to promote London’s skills in life sciences, technology and innovation. It’s one of our most important trading partners.
Mr Johnson, who will be accompanied by academics from the MedCity biosciences organisation, will seek to raise the profile of London’s expertise in the sector in a speech at BioJapan, the largest biotechnology event in Asia, during a visit to Yokohama. “Sarah is a shining example of the dynamic, entrepreneurial spirit that’s so pervasive in London and she is an outstanding ambassador”.
The Mayor wants to create jobs and make sure London’s economy keeps growing. “It’s home to a few of the most innovative companies in the world, we have more developers and investors than any other city in the world, there are highly favourable tax incentives for entrepreneurs and we have a vibrant, lively and diverse culture”.
Boris Johnson is heading to Japan on a three-day trade mission to “bang the drum” for London.
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Paul Van der Burgh, Toyota GB president and managing director said: “We have been delighted to welcome the Mayor of London to our headquarters in Japan to see for himself Toyota’s commitment to sustainable mobility”. From financial services firms to technology giants, London already serves as a key worldwide hub for a number of leading Japanese businesses with a global footprint. There is a huge appetite for online video in Japan and Unruly’s product set offers the flawless solution for advertisers, providing a scientific, data-driven approach to online video content and programmatic distribution that is both repeatable and scalable.
