Family Businesses like Porter’s Craft and Frame, the H.J. Heinz Company, Disney, and Ford have been around for many years and have undergone a lot of changes to get to where they are today. Family businesses need to change with the times in order to stay profitable and even relevant. If you are going to inherit a family business, you need to learn the ins and outs of what the business is, what it entails, and how it has changed in the past. You also need to be ready to take the business in a new direction if need be, and be ready to roll with the changes of the modern age. For example, many local and family owned businesses are currently working on becoming more Internet friendly. They are trying to build and grow a worthwhile online presence and they are trying to keep up with the rapidly changing technologies and Internet strategies.
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Here are some tips on how family businesses can keep up with the most recent modern day changes:
Hire a Student Intern
Student interns can be extremely beneficial especially to companies that have been around for a long time. Though student interns are usually unfamiliar with the business, if they are good interns they will bring fresh perspectives, new ways of thinking, and innovation to the company. Student interns often have many ideas on how your company can improve, but unless they are
Pay Attention to Google Trends
Google is a great tool to use when you are trying to keep up with current and hot trends. Want to know what people are searching for? Google can tell you. Want to know what is popular new online for the day? Google can tell you that as well.
Build an Online Presence
Building your own online presence is a big part of getting up-to-date with what is going on right now in the online world. However, building your online presence with tools like social media networks – Facebook, Twitter, LinkedIn, etc. – can also help you to stay up-to-date with the changes that are going on through the Internet and all of the different media networks.
Learn about Viral Marketing
Viral marketing is what makes your website, your online presence, rank higher in a search engine. You want people to be able to find your website right? Well that only happens through viral marketing tactics like social media updates, SEO, and link building. Learn about viral marketing, hire someone to teach you then do your own, or hire an intern to help you keep up with building your online presence and developing a viral marketing strategy.
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Keeping an up-to-date or contemporary company is important because the world and your customers or clients will always be in a constant state of change, and so should you. Pedestal Source makes contemporary pedestals to keep up with the changes, Porter’s Craft and Frame constantly comes up with new craft ideas. Other businesses change with the times accordingly and in order to stay relevant and significant in an ever changing world, you must learn how to keep up.
