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AB InBev makes merger appeal to SABMiller shareholders

AB InBev has until 14 October to make a formal bid, unless SABMiller’s board agrees to extend the informal talks between the two sides. Within a week’s time, a firm bid could be made, which could then shake up the dynamics of the global beer market, majorly.

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Anheuser-Busch InBev SA/NV (NYSE:BUD) hit high price of $112.21 to close at $110.96 by knocking up 1.24% with session volume was recorded 1.98 Million.

AB InBev has previously said it does not want to make a hostile move for SABMiller, but turned up the heat earlier by making public details of its proposal, adding it was “disappointed” SABMiller had rejected its prior approaches “without any meaningful engagement”.

“Our proposal creates significant value for everybody”, Carlos Brito, CEO of Anheuser-Busch InBev, said in a statement.

Shares in SABMiller now trade at £36.30 and were at half that level at the beginning of the decade, so if previous performance is any guide to future performance – which it isn’t – the answer to Brito’s rhetorical question is: not long. The premium, and the fact that SAB’s largest shareholder, tobacco group Altria, supports the offer, show SAB’s stance “lacks credibility”, it said.

The onus is on SABMiller to prove it’s worth more after saying AB InBev’s proposal “substantially undervalues” the maker of Grolsch and Peroni beers. The business’s quarterly revenue was down 9.4% on a year-over-year basis.

The coming together of the number one and two in global beer is bound to undergo antitrust scrutiny. But SABMiller will be a different ball game.

He insisted, though, that SABMiller should take the bait at a few point. Finally, Evercore ISI restated a buy rating on shares of Anheuser Busch Inbev SA in a research note on Wednesday, September 16th. An Opening Position Disclosure must contain details of the person’s interests and short positions in, and rights to subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s). Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its approximately 155 000 employees based in 25 countries worldwide.

The charm offensive didn’t seem to help SABMiller’s share price too much. Antitrust issues might call for Anheuser to sell off SABMiller’s partnership deals in the US and China, which they would, most likely, rather not do.

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As well as a test for AB InBev, which has done lots of deals but never in the United Kingdom, the SAB approach is another major test for the UK’s new takeover guidelines, overhauled in 2010 following the protracted battle for British darling Cadbury by USA food giant Kraft.

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