Jenner, Dunn, Gigi Hadid and Dudley O’Shaughnessy were photographed for the ads by Mario Sorrenti looking chic on a subway train while sporting pieces from the Balmain x H&M collection with structured silhouettes with bold, intricate beadwork. The allover beaded dress comes from my very first Balmain collection, so it’s like I’m literally giving to H&M the beginning of my story.
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A spokesperson for H&M told MailOnline: ‘Images from our Balmain x H&M collaboration have surfaced.
Styles from the Balmain x H&M collection.
And it’s not just for women – the line features complete looks for men as well! They tell me the pieces they would do anything to wear, and I wanted to make this collection for them. So the Balmain for H&M collection couldn’t be debuting at a better time.
The lookbook is full of pieces that look straight off the Balmain runway – dramatic embroidery, embellished dresses, and statement necklaces galore.
Click ahead to start plotting how you, too, can become a Balmain girl.
Only the supermodel sister, Kendall Jenner, could pull off these genie trousers.
Model Joan Smalls and her sister Erika, a social entrepreneur who is not normally in front of the camera, were also featured in the campaign as they smoldered in gold and black tops, faux fur and wide green belts. “If you collaborate with Balmain, you have to know that there can never be any compromise, and that’s something that H&M understood so well”.
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There’s nothing we love more at InStyle headquarters than an fantastic designer/high-street collaboration, and the next one pencilled in our diaries has to be one of the most hotly-anticipated yet.
