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West Brom beats Sunderland 1-0 in Premier League

He got an immediate reaction, though, with the Black Cats comfortably the better side in the first half. The Baggies emerged victorious from the clash at the Hawthorns after Saido Berahino’s 54th minute strike but Allardyce blasted Atkinson for not penalising the striker’s perceived foul on Costel Pantilimon.

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But what did we learn from yet another defeat?

Asked what scope he might have to add to his resources – Sunderland have been linked with out-of-contract trio Kevin Nolan, Carlton Cole and Ron Vlaar in recent days – Allardyce admitted the process of identifying what is required and what might be available will start nearly immediately.

Routinely scorned during his time in charge of West Ham due to his agricultural approach to winning football matches, Sam Allardyce has hit back by accusing Hammers fans of being both “deluded” and “brainwashed”.

Sunderland lacked quality in the final third and never recovered from Berahino’s victor midway through the second-half.

Last season’s champions Chelsea find themselves just three places above Sunderland in 16th and owner Roman Abramovich was moved to publicly back manager Jose Mourinho after their fourth league loss of the season against Southampton. No use with unauthorized audio, video, data, fixture lists, club/league logos or “live” services. No use in betting, games or single club/league/player publications.

Once again, individual errors proved to be Sunderland’s downfall. When you’re tall and a goalkeeper, you should just catch it!

“I need to assess the squad and take it from there”. It’s a big mistake by the referee.

Jermain Defoe was soon on to replace Gomez with Allardyce pushing players forward in numbers in a bid to get something from the game. “He’s a smashing lad, a really really nice lad”.

Newly-appointed Sunderland manager Sam Allardyce has launched a scathing attack on the fans of his former club West Ham United, calling them “deluded” and “brainwashed” for their belief that the team should adhere to a particular playing style.

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Defeat, Sunderland’s sixth of the season, increases the pressure further on the Wear-Tyne derby at the Stadium of Light next weekend. The opinions expressed belong to the author and are not necessarily shared by Metro.

WEST BROMWICH ENGLAND- OCTOBER 17 Saido Berahino of West Bromwich Albion scores his team's first goal during the Barclays Premier League match between West Bromwich Albion and Sunderland at The Hawthorns