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Kendall Jenner & Gigi Hadid Strut Their Stuff for Balmain x H&M!

The Balmain X H&M launch event was everything designer Olivier Rousteing could have imagined, and he’s lucky he has Kendall Jenner and Gigi Hadid on his side.

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How the tables have turned.

His latest move? A star-studded runway show, which was held on Wall Street in New York City Tuesday evening. This collection is a celebration of a vision of an aesthetic so I wouldn’t say that I was only listening to one song but I was listening to many different songs that actually build into the Balmain DNA.

The collection included beaded jackets, draped trousers and genie pants. Models displaying the gathering featured Jenner once more together with Gigi and Bella Hadid, Karlie Kloss and Jourdan Dunn. No matter what designer they’re wearing, they steal the show.

“In fashion you can try and change the world”, he declared.

If you could only recommend one piece in the collection for the GQ reader to buy what would it be?

Since its first collaboration with Karl Lagerfeld back in 2004, H&M has worked with a host of high fashion brands including Isabel Marant, Comme des Garcons and Alexander Wang.

A black and white dress from the range, with 250,000 hand-sewn beads, is the most expensive piece and will run around $570. They will be available in Singapore at H&M Orchard Building and Ion Orchard.

“I learnt way more than I expected”.

Last week, nearly all of the product for the upcoming Balmain and H&M collection were leaked on Instagram by a woman from Chicago (who quickly became a hero to the internet and a enemy of H&M). Past couture collaborators include Comme des Garçons, Lanvin, Marni, Versace, and Alexander Wang.

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But just a few moments later, the action began on the runway for H&M’s designer collection with Balmain, where an assorted group of dancers of all races, ages and sizes walked out onto the runway to do a spectacular amount of vogueing. “The global reach of H&M is incredible”. “When Balmain said yes to the collaboration, I already knew exactly what I wanted to do”, he confirmed. I’ve realised that I have achieved so much in 10 years.

The Business Logic Behind Balmain x H&M