The Cupertino, California-based Apple is expecting revenue between $75.5 billion and $77.5 billion for its fiscal 2016 first quarter.
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Mac: Sales in the quarter rose a meager 3 percent in units and 4 percent in dollars to 5.71 million and $6.88 billion, respectively. We returned $17 billion to our investors during the quarter through share repurchases and dividends, and we have now completed over $143 billion of our $200 billion capital return program,”said Luca Maestri, Apple’s CFO”. The average iPhone sold for just over $670, which is up sequentially, but not a record high. iPhone unit sales rose 22% on an annual basis while revenue jumped 36%. And why not? Compared to many other firms Apple has been reliably beating its numbers.
Until just last week, when the service reached users in the United Kingdom and Australia, Apple News was only available to users in the U.S.
Tim cook added, “Apple Watch has already had a tremendous effect on customer health and fitness and the stories we’re hearing about its impact are truly inspirational”.
Apple has once again provoked envy from the rest of the corporate world by reporting record iPhone sales and claiming that it has seen no sign of a slowdown in its crucial Chinese market.
The remaining category Apple refers to as “other products”, covering the Apple Watch, iPod, Beats headphones, Apple TV, AirPort routers, and other accessories, booked $3.05 billion for the quarter, compared to $1.9 billion for the same period in 2014.
Demand for the new iPhones got a boost from the company’s decision to include China in the initial launch. Note that this decrease is not due to worldwide markets making less money, they are making Apple more money than ever before, however, the United States sales have increased at a greater rate. Excluding the effects of currency changes, Cook said the company would grow between 8% and 11% this quarter.
If there is one confirmation of that growing concern, it would be the downward movement of the shareprice of Apple stocks which slightly dipped by less than one percent to $114.55 at the close in New York on Tuesday.
China is now Apple’s second largest market behind the Americas.
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Apple spinners were doing their best to paint a rosy future for its operations after turning in results which were lower than many analysts expected. “In technology, there are the quick and the dead, so Apple needs to be on the side of the quick”.
