In fact, while the iPhone, iPad, and Mac lineups all get their own respective reporting categories, Apple Watch is lumped in with sales of Apple TV, Beats products, the iPod line, and “Apple-branded and third-party accessories”. Apple doesn’t disclose those numbers, unfortunately.
Advertisement
Profits rose 31 percent to $11.1 billion, while revenues jumped 22 percent from a year ago to $51.5 billion, Apple said. Analysts predict that Apple was able to better meet demand this quarter, and the device became more widely accessible, going on sale in big box outlets like Best Buy and Target.
Then again, when you sell 48 million iPhones, who has time to count up anything other than dollars?
This quarter’s results include just a small sliver of iPhone 6S sales, although that opening weekend clocked in at 13 million units sold.
Cook said the fiscal year showed “our largest absolute revenue growth ever” and was helped by “huge inroads into emerging markets generating over $79 billion of revenue and growing 63 percent despite very strong headwinds from foreign exchange”.
During its call with investors, Apple CEO Tim Cook mentioned sales of the Apple Watch exceeded the company’s own expectations, but provided no further information.
Cook also said Apple Pay is seeing double-digit growth in transactions.
The announcement is the first multi-country expansion for Apple’s mobile payments service, which allows users to make payments in stores by simply waving newer Apple devices in front of readers. Apple plans to have 40 stores by the middle of next year in China. Cook announced Tuesday that Apple Pay is partnering with American Express in Australia and Canada this year, and will expand to Spain, Singapore and Hong Kong next year.
Advertisement
Apple’s board also declared a cash dividend of 52 cents a share payable on November 12 to shareholders as of November 9.
