Apple booked $3.048 billion (+61 percent) as sales revenue from other products without mentioning Apple Watch details.
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An iPhone (or more) a day, will keep the bears away.
China’s wavering economy in recent months hasn’t stopped Apple from recording banner iPhone sales in the country.
Apple Inc announced their financial results for its fiscal 2015 fourth quarter on Tuesday, October 27.
Customers were also buying Macs in droves. Sales grew 3 percent last quarter to 5.7 million – an all-time record. That includes Apple TV, Apple Watch, iTunes downloads, streaming and Apple-branded and third-party accessories, including Apple-owned Beats products. Cihra estimates over half of the almost 500 million iPhone users by year’s end will not have upgraded to a larger-screen iPhone. However, iPad sales dropped 20 percent to 9.89 million.
Sales of the iPad fell at an accelerating rate in the quarter. The 2015 numbers compare with $8.5 billion in profit on $42.1 billion in revenue a year ago.
Shares of Apple rose slightly after hours.
For fiscal first quarter of 2016, Apple provided a guidance of revenue between $75.5 billion and $77.5 billion, while gross margins are seen at between 39 and 40 per cent. Operating expenses are pegged at between $6.3 billion to $6.4 billion.
Unsurprisingly Apple’s iPhone continued to be the goose that laid the golden egg for the company, with the smartphone accounting for 62 percent of Q4 revenue, up from 56 percent year-on-year; assisting that number was an increase in the price to an average of $670 during the quarter. Yet Apple’s outlook was a bit softer than Wall Street’s expectations.
This, according to Apple CEO Tim Cook, is an all time record for the Mac.
Apple’s results, like those of many other US companies, have been hit by the strong dollar, according to the results announcement.
The San Francisco-based company said it had a loss of 11 cents per share.
Analyst Ben Bajarin of Creative Strategies said as the Chinese market matures, it is beginning to show spikes around the holidays and slumps before the release of a new phone, as in the U.S. market.
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Apple spinners were doing their best to paint a rosy future for its operations after turning in results which were lower than many analysts expected.
