The iPhone 6S Plus and iPhones with more storage have remained popular, and the costlier iGadgets mean higher profit margins.
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The company sold 48.05 million iPhones, which is around the level that analysts were expecting.
Speaking at the Cupertino-based company’s fourth quarter earnings seminar, he further added that before the launch of the two Smartphones, the company has certainly tried their best to adjust the prices across the world but they can not ignore the fact that if the prices across the world would be increased then it is very obvious that the hiked prices are going to impact the sales rates too. Sales grew 3 percent last quarter to 5.7 million – an all-time record. Sales of those gadgets, which include iPods, Apple TVs and Apple Watches, grew 61 percent over previous year.
Quarterly revenues hit $51.5 billion (all figures in USA dollars), up from $42.1 billion year on year, and quarterly net profit reached $11.1 billion, increasing from $8.5 billion.
Yet iPads continued to be a sore spot for Apple. After all, AAPL sold an astounding 74.46 million iPhones in the year-ago holiday quarter.
“We believe the greatest success for Apple Pay is with adoption from card brands and issuers across the spectrum, and we look forward to even more payment choices for merchants and consumers over time”, said Moneris CEO Angela Brown.
Net sales rose about 22% to $51.50 billion.
And Apple ended the quarter with a stunning $206 billion in cash.
Shares of Apple rose slightly after hours. It made $25 billion in revenue from enterprise customers in the last 12 months, up 40 per cent over the prior year, the firm said. The release of the iPhone 6 set off a sales frenzy past year, propelling Apple to the most profitable quarter ever for a U.S. company.
The firm didn’t break out sales of the Apple Watch, but said that they were up sequentially and exceeding expectations. “We’re very bullish on it”, Cook said Tuesday.
Cook said he wasn’t anxious. Excluding the effects of currency changes, Cook said the company would grow between 8% and 11% this quarter.
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Furthermore, Apple earnings have exposure to demand from China, which has become an area of weakness for most multinationals.
