In the statement, Adidas said West’s goal for the collection was to rid consumers’ stress about what to wear on a daily basis by creating apparel that can be combined in many ways, “like Legos”. This collection, especially, has an undercurrent of utilitarianism, which he describes as “modern armor” for women-bomber jackets, military parkas, and quilted vests serve as the line’s greatest hits. The films lack of volume is dissimilar to the first Yeezy Season film which was released in February, and featured the still-unreleased track Wolves. Kanye’s appearances are scarce and often filmed from behind, further perpetuating the idea that there is something more to the Yeezy line, than just Yeezy. So no matter where you’re going, Kanye’s got you covered and comfortable – those sweats look pretty cosy and stylish enough that we won’t feel any guilt as we stay in them all day long.
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Head to adidas.com/kanye to snag a Kanye West original (clothing ranges from $130 to $3,380 while footwear ranges from $250 to $625) before it’s too late. I want it to become more of a moving painting than a political statement or a fashion statement.
