If you are a business owner there may be some things that you have overlooked or you may not have realised just how easy it is to do something you thought you didn’t have the time or money for. A few simple changes means that you could enhance your business in more ways than one. Here are five things that could enhance your business-
Advertisement
Staff Training
One of the most essential elements to your business running properly is your staff being fully trained. Yet in a lot of businesses no training is provided leaving staff to find their own way. No matter what industry you are in your staff could benefit from appropriate training to ensure they work to the best of their ability. Put together a monthly training programme yourself or get a professional in to increase productivity and customer satisfaction.
Online Marketing
To get the most out of your website you need to market it. With platforms such as social media sites and search engines being free to put your business on there is no excuse not to utilize this. Online marketing is something you can do yourself, train your staff to do or hire a professional to take care of it. The internet is a competitive place but it is well worth competing to gain exposure and interest in your business.
Public Relations
Public relations is great for growing awareness of any business. PR has been used for a long time to build brands, manage reputation and build relationships with the public. Again PR is something that can be managed in house by yourself or outsourced. There are lots of PR agencies out there many of which specialise in specific industries. It’s well worth doing and can rapidly increase the leads and interest you get from the public. You just have to turn them into a sale then!
USP
If you don’t already have one it is essential that you come up with a unique selling point. This doesn’t have to be something huge, just something memorable, and something unique and that’s helpful or a little fun. Look at what your competitors are doing and come up with reasons why they would be chosen over you. Use this to come up with a USP that would knock your competitors out of the ball park when it comes to choosing a company.
Create An App
These days everyone has smart phones and many businesses are taking advantage of this by creating a helpful app. Consider creating your own to help your customers and clients and encourage them to spend more in your business. This will be another selling point as why to choose your business over others similar and may gain you more interest from smart phone users.
In any business every little extra element you can add can help. It might just be one of these to start with but just small changes can help enhance your business and encourage it to grow, becoming bigger and better.
Advertisement
Eilidh MacRae works for Eclat who are a technology PR agency.
