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Amazon opening a brick-and-mortar bookstore

Considered the bane of many brick-and-mortar bookshops, Amazon.com is ironically entering the business with a physical bookstore it is opening in Seattle on Tuesday.

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On Tuesday, the online retailer will throw open the doors of its very first brick-and-mortar bookstore in Seattle, Washington.

“We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping”, Jennifer Cast, vice president of Amazon Books, wrote in a company blog post. These are fantastic books!

The book store follows several steps taken by Amazon to offer physical outlets to its customers, including order pick up and return counters in shopping centers and staffed pick-up and drop-off locations at universities.

The store is located at 4601 26th Ave.

The store, measuring 5,500 square feet of retail space and 2,000 square feet of storage, will stock 5,000 to 6,000 titles including best-sellers and Amazon.com customer favorites – all at the same prices as featured on the website.

Virtually all of the books are presented face-out “to give you more information as you browse”.

Would you shop at an Amazon bookstore?

Amazon Books is a store without walls – there are thousands of books available in store and millions more available at Amazon.com.

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It’s not known, however, if Amazon Books will expand to other U.S. cities or even overseas, but since Seattle reportedly has the highest number of book readers per capita of any city in the USA, it looks like the initiative is off to a good start. But in addition to books, shoppers at Amazon’s bookstore will also get to peruse the company’s devices, including Kindles, the Echo, the Fire TV, and Fire Tablets. NE in University Village, next to Banana Republic and across from JOEY Kitchen.

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