The all-singing all-dancing campaign is filled with Burberry’s usual Christmas culprits – trench coats, tartan and a huge dash of glamour.
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Building on last year’s dance-filled “From London with Love” holiday film, Christopher Bailey and his Burberry team are christening the cold-weather season with a tribute to the classic flick, Billy Elliot, and they’ve recruited 13-year-old Romeo Beckman to return for a starring role.
“Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15 year anniversary through our festive campaign”, Burberry creative director Christopher Bailey said.
The campaign sees Romeo suspended in mid-air with his hands nonchalantly shoved in his pockets whilst flanked by two Queen’s guards – ooh, that scamp!
The brand will unveil a three-minute campaign film at 7pm tonight, themed around Billy Elliot – which celebrates its 15th anniversary this year.
Imagery and behind-the-scenes stills from the campaign film have been released today. Musicians James Bay and George Ezra, as well as Donwton Abbey’s actress Michelle Dockery make an appearance, too, so does British presenter now making it in America and who starred at Burberry’s London in Los Angeles fashion show back in April, James Corden.
The label will donate £500,000 to split between Place2be charity and the County Durham Community Foundation.
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Of course, that’s not a sentiment that Romeo will share, and the cute-as-a-button 13 year old brings his cheeky youthfulness to the campaign, which was shot by legendary photographer Mario Testino.
