In the next few days Tinder will change the way it connects people around the world with CEO Sean Rad revealing that a coming algorithm shift will result in significantly more matches for users.
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There are, he said, 1.5 million dates stemming from Tinder every week (1 million of these are first dates); there have been 9 billion matches in total, and 30 million a day; and 1.8 billion swipes are made every day.
“We’re about to announce a huge change we’ve made to the algorithm and we have increased the number of matches by over 30 percent”, Rad told an audience at the conference.
The “very brief friendship” description was an allusion to criticism of Tinder that it is less focused on fostering meaningful romance than on quick, shallow hookups. “No, I’m not telling you how much”. “That’s always been troublesome for society”, he said.
“We are bringing the world closer together at a scale that no platform has ever been able to do, and in that sense it’s changing the world”, Rad said in a line that could have come from HBO’s comedy “Silicon Valley”. And I wouldn’t say that Tinder’s ambition is to be a technology company. However, five months later he was reinstated as CEO when Payne left the company.
Meanwhile, it is gearing up for it’s parent company IAC’s upcoming IPO.
Newly re-appointed Tinder chief executive (and founder) warned startups that trying to be “the next Tinder” is a bad business model, and entrepreneurs should “want to be better than Tinder”.
But he received a rapturous, rock-star welcome in Dublin, where many attendees asked to have their picture taken with him.
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“I’ll mop the floors if I have to – if that’s the best use of my time”, he added.
