Chocolate, of all things, was also on the list. The profit from that revenue was $896 million.
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Facebook reported its third quarter earnings today, and the figure that stood out was 1.01 billion average daily users.
Net income attributable to stockholders rose to US$891 million, or US$0.31 per share, from US$802 million, or US$0.30 per share.
The stock rose about 5 percent to an all-time high of $109.34 in extended trading on Wednesday, before paring gains to about 2 percent. Still, the company needs to be watchful.
While Facebook’s video numbers continue to grow, a few critics, such as well-known YouTube creator Hank Green, have questioned Facebook’s standard for counting video views (a view is any video seen for 3 seconds or more). The company attributed this to adding many new users in the developing world.
And as Facebook’s user base grows-it says its monthly active use base grew 14.4% over last year-it is also finding ways to drive more advertising revenue from each user. Of these, 1.39 billion accessed the service through mobile devices. Mobile daily actives are up 27 per cent compared to past year.
Facebook is expected to capture 17.4% of the global total mobile-ad market, which is projected to reach as much as $72.1 billion this year, according to data from EMarketer. A year ago, just 66 percent of all ad revenue was generated on mobile. Facebook has over $15 billion in the bank, which should support any efforts to drive the company’s audience higher, although user expansion apparently takes care of itself. “We’ve made a lot of investments in our ad business, and those investments are really paying off”, COO Sheryl Sandberg told CNBC. The mobile ad world is exponentially growing.
Because people sign into Facebook using their real identities, the company is better able to track and target them, boosting its appeal to marketers. “We have broad scale”.
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Brian Wieser, analyst at Pivotal Research, said: “Facebook is your first port of call if you’re a digital advertiser and if you have money to spend”.
