Facebook recorded total revenue of $US4.5 billion ($6.2 billion) in the three months to September, up from $US3.2 billion ($4.4 billion) the year before.
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Facebook on Wednesday announced its Q3 results and while they were financially impressive – revenue for the quarter was up 45% on the same quarter a year ago – they were important for a whole host of other reasons. The social network earned $4.5 billion in revenues (an 11.3% increase), up from $4.04 billion during the last quarter.
Facebook hit a daily user base of one billion in August, and has only seen this grow as its user base soars.
The mobile plays the large part in Facebook revenues, as now mobile platform have 78 percent of all advertising revenues, as compared to 66 percent of last year’s third quarter.
“There’s a certain class of content which is only going to come onto Facebook if there’s a good way to compensate content owners for that”, Zuckerberg said when asked how to keep media partners happy.
Facebook also reported monthly active users have risen to 1.55 billion and mobile monthly active users are now at 1.39 billion. About 1.01 billion people checked Facebook at least once a day in September, the company said.
Facebook has been focused on efforts to get more small businesses to advertise on its website.
Facebook also said its video views surged to 8 billion per day in the third quarter, from just 1 billion a year earlier, highlighting a rising threat to TV ad revenue. WhatsApp is no exception either, being home to more than 900 million people, as it “continues to be on a path to reach a billion users and beyond”. In comparison, Twitter has only 320 million users.
In May, the company introduced a feature with a handful of publishers – including the New York Times – that allows users to read stories from directly inside the Facebook app without being directed to a Web browser.
Speaking to the press, Sheryl Sandberg, the chief operating office of the company, said: “We’ve made the way we do this very clear; we invest”.
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That’s no longer the case, according to the company’s third-quarter earnings filing.
