Incredible numbers, but to investors the only thing that really counts is the $4.5 billion in revenue the company made this quarter, a 41-percent increase from this time past year.
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Advertising revenue grew 45.4 percent to US$4.30 billion, with 78 percent of that amount coming from mobile versus 66 percent in the same period a year ago.
The mobile advertising revenue represents a 73 percent uptick from last year’s third quarter.
Altogether, Facebook now has 1.55 billion monthly active users, with 1.39 billion of those checking the site with their mobile devices.
The Wall Street Journal said Facebook was “thriving by grabbing a bigger share of a growing digital-advertising pie”. “We’re focused on innovating and investing for the long term to serve our community and connect the entire world”. Nearly all of the revenue Facebook generated came from ads – just shy of $4.3 billion.
According to the social network giant, its daily active users (DAUs) increased 17% to $1.01 billion.
The social network now has more than 1.5 billion registered users for the first time ever – around half of the world’s internet-connected population.
Separately, Instagram’s worldwide ad revenue will be $600 million, this year, and eMarketer expects that figure to reach $1.48 billion in 2016, and $2.81 billion in 2017. This lineup includes Instagram, which Facebook bought for $1 billion in 2012, and messaging apps Messenger and WhatsApp, which Facebook bought a year ago for $22 billion.
Facebook has achieved the milestone of 1.55 billion users in the third quarter of 2015 year.
Facebook’s total costs grew 68 per cent to $3.04 billion in the third quarter, due mainly to its heavy investments on artificial intelligence, virtual reality and its efforts to expand internet access in emerging markets.
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Excluding items, the Menlo Park, California-based company earned US$0.57 per share, ahead of analysts’ average estimate of US$0.52 per share.
