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Volkswagen may offer cash to get back in owners’ good graces
Volkswagen of America may compensate diesel auto owners up to $1,250 in an attempt to revive consumer trust as it faces a high-profile emissions scandal.
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Volkswagen has supposedly earmarked $4 billion to fix their diesel cars and public reputation in the USA, which includes money the automaker will use to fund the “TDI Goodwill Program”, said the source.
The Truth About Cars has learned that Volkswagen plans to launch an owner-retention program.
Analysts say the software recognized when emissions tests were underway, and then activated emissions controls to deceive testing officials. Whether it will make them forget about the diesel fiasco is yet to be determined.
The Environmental Protection Agency (EPA) said last week that a few larger Volkswagen, Audi and Porsche diesel vehicles, all of which are produced by Volkswagen, also had software that was not allowed.
But Volkswagen has denied the software in those cars was created to cheat on emissions tests, and they would probably not be eligible for the cash compensation.
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American VW dealers have been told that it will be aimed at current owners of affected TDI models regardless of whether they bought their cars new or used.