Casey Neistat isn’t happy with Facebook. The video has over 1.3 million views and is really shining a light on this issue.
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One video which Gibson posted back in October – “The best Halloween costume ever!!!” – was viewed 89 million times on his Facebook page.
A video that was recently uploaded to Google’s YouTube that accuses Facebook of stealing billions of views annually has started going viral on the web, while it also receives support from content creators and front running names of the tech industry.
To reach 86 million people via a Facebook ad, Gibson would have needed to pay thousands of dollars (assuming an average CPM of assuming an average CPM of assuming an average CPM of $0.25.25.25.) But by using people’s videos seemingly without permission, he’s getting all that exposure for free.
Neistat also said the process of finding a freebooted video on Facebook is almost impossible because you can’t search for videos on the site. In all, I took down well over 50 different posts-[which was] not almost all of them. Not only this, but a video only needs to play for 3 seconds for Facebook to count it as a view.
Facebook has told users the site is working to create technology to fight freebooting and help track down copyright material in a more efficient manner beyond its current content ID tools through Audible Magic.
Freebooting deprives video creators of revenue, not only because the YouTube ad that would have played on the video doesn’t play on the Facebook version, but also because they can’t account for the number of times the video has been viewed.
“There’s no reason for anyone not to freeboot on Facebook”, he said. Beyond a technological solution-something YouTube has had in place for years-there’s a more pragmatic one: “Punish the freebooters”. What is happening is that people other than the original creators are downloading videos from YouTube, and then uploading them into Facebook’s video service. In this way, Facebook essentially encourages video freebooting, and sussing out the anything-but-innocent offenders gets even more tricky.
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Buisness Insider has contacted Facebook and Tyrese Gibson‘s talent agency, Red Entertainment, for comment. And actually, they prefer that stolen footage because they support videos using their own video player over that of YouTube videos. Luckily there is an entertaining and educational YouTube video just for that.
