And on November 22, the Kindle ereader will probably be receiving a 40 percent price cut to $49.99.
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The retailer’s popular “lightening deals” are to make a return, where a limited number of goods will be available for a short period of time at a discount. “Last year we saw unprecedented demand for deals from the early hours of the morning through to the late hours of the night and we are confident that the trend will continue this year”.
If you can’t be bothered to walk all the way to Guildhall shopping centre or go out of town, then Argos recommends going online at around 3-4am if you are that dedicated.
Christopher North, managing director of Amazon.co.uk, said: “Customers love Black Friday”.
Amazon Black Friday deals have a history of aggressive pricing, which have established AMZN as a dominant retailer.
Shoppers hoping to grab a bargain in this months’s Black Friday sales need to be on their mettle for distorted discounts and the growing dominance of shopping giant Amazon, now claimed to be more expensive than many independent rivals.
Best Buy has advertised the same Fire deal in the Best Buy Black Friday 2015 Ad.
A few of the most tantalizing offers have also been covered by CNN that includes up to 30% off a 55-inch Sony 4K Ultra HD TV along with a Blu-Ray Player, around 40% of toys like K’NEX, and $170 off being attached to a Sony Alpha A6000 Mirrorless Digital Camera.
It provided the example of a complaint upheld against Mothercare a year ago after it failed to prove a auto seat – which it claimed was discounted from £49.99 to £24.99 – had ever been sold at the original RRP.
Amazon has confirmed that a total of 7,000 deals will be offered in the run up to Christmas.
This week Asda said it would ignore Black Friday.
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The steeper discounts for Black Friday are just another maneuver in the ongoing struggle between companies like Amazon, Apple, Netflix and others to entice customers into their respective walled gardens. Amazon didn’t announce any savings on its more traditional Amazon Fire TV set-top box either. That’s 38% off its retail price of $79.99, even though it’s actually on sale today at $59.99 for those that can’t wait until next week to shave another $10 off the price.
