CEO Tim Cook rejected an incident that took place on Tuesday at the Apple Store located at the Highpoint shopping center in Melbourne, Australia, where six black high school students who were dressed in their school uniforms were asked to leave, as employees thought they might steal any item.
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The day after the case of racial discrimination she met with the students of a nearby school and expressed a honest apology on behalf of the Apple Store and the entire company.
Cook wrote that Apple Stores are open to customers from all walks of life.
“Inclusion and diversity are among Apple’s core values”, the company said in the statement, according to The Mac Observer, an online news site covering Apple. “That applies throughout our company, around the world with no exceptions”, Apple said in a statement emailed to CNBC. We’ve looked into the details of the situation and we apologize to the customers involved.
During his current tour to various locales overseas to accompany the launch of iPad Pro this week, Apple CEO Tim Cook stopped by Università Bocconi in Italy to deliver an inspiring speech to students.
But Cook went on to argue that “Apple is open”, and “this was an isolated incident rather than a symptom of a broader problem in our stores”.
The incident was termed unacceptable by Cook in his email as well as that what has been seen in the video is not the way they represent their values.
Earlier in the week, the manager of the store as well as Apple apologized to the students and even Cook has intervened in this to remind the employees of Apple of their responsibilities. The students’ principal later told a reporter that, “it feels like we have justice now”. They also speak a total 15 languages including Mandarin, Portuguese, and Arabic. Our tore leadership teams around the world, starting in Australia, will be refreshing their training on inclusion and customer engagement. It’s the reason we make our stores handsome and inviting, and extend their reach to benefit the communities around them. “It’s the reason we put so much care into the design of our products”, he wrote.
“Because we were a group of black males – teenagers – and teenagers do a lot of stupid stuff but you still can’t give black people that stereotype”, the young man, Abdulahi Haji Ali, said. These are concepts and practices they know well, but can always stand to reinforce.
Moreover, he mentioned the diversity of the Apple Store Highpoint’s staff, saying that the team was constituted by coworkers from about 9 different countries.
The youths allege that due to the color of their skin they were asked to leave from the store in Melbourne’s Highpoint Shopping Centre.
Denise Younger Smith, who’s an African-American that has been part of Apple since 1997, is the vp of worldwide human sources, and has spoken very passionately prior to now about overcoming the challenges that the corporate faces in changing into extra numerous.
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“Respect for our customers is the foundation of everything we do at Apple”.
