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Google to offer deep links to Facebook content inside its search app

The social network has begun allowing Google’s search engine to crawl and to index its app, The Wall Street Journal reports. Google has to solve the challenge of finding information within apps rather than just the world wide web more generally, which will in many cases take cooperation from big shots like Facebook.

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This will help users to display content from Facebook app in Google search results on smartphones, including public profile information. This allowed users to access information from search results and “deep links” within apps that had been indexed by Google.

Google’s search app is getting better about understanding the core meaning and intent of your questions, the company announced today, as it can now handle superlatives (tallest, largest, etc.) combined with ordered items. That was when Facebook profile pages became fully indexed on Google search and other rival search engines. The latest development coming from the search engine giant revolves around its voice search in the Google App. In a blog post published Monday, Google explained how its voice search and Knowledge Graph evolved over the years and that it can now even understand and respond to complex questions. This cooperation between the two tech giants also comes not long after Facebook revamped its own search function.

The move is a win-win for both companies: you now have another reason to use Google’s search engine on your phone, and you end up spending more time within Facebook’s app.

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If you have the Google app, give it a go and see if you can stump it. Private information is obviously most of the information on Facebook, however, it will be nice to see things like business listings in an easier-to-read format within search.

Google app understands complex questions