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After Maggi, now Ramdev’s Patanjali Atta Noodles in serious trouble
It also said now the FSSAI can not give product approvals as it has made a decision to discontinue the process of product approvals for the non-specified product category.
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“We have sought permission from the FSSAI”, Ramdev said.
The relabeling license permits it to get (source) noodles from companies which have FSSAI approval to manufacture noodles.
Baba Ramdev-promoted Patanjali on Wednesday said it has followed all the guidelines and regulations of the Food Safety and Regulatory Authority of India (FSSAI) in the launch of its “atta” instant noodles and other products. They can not bring it in market without approval.
Forwarding a few documents to IANS purportedly from the food safety authority Tijarawala alluded that by virtue of Licence Number 10014012000266, renewed on October 15 this year and valid till February 21, 2019, a “modified licence” was also issued. But the Noodles has not got product approvals from us said by Ashish Bahuguna. That approval was not taken.
MUMBAI: After Maggi, Yoga guru Baba Ramdev’s noodles may be in a soup. Refuting all allegations that the noodles have not been approved by the FSSAI agency, Ramdev said that there must have been a miscommunication between the two parties.
FSSAI sources clarified that the noodles can not be treated as a constituent of the pasta group, either, as per the food safety act. “I do not know how the licence was procured”.
The communication was marked to three directors at the Delhi-based authority, who are in charge of enforcement, legal and product approval.Ramdev’s FMCG venture Patanajali Ayurved had launched its noodles brand, aiming to take on Nestle’s Maggi which just returned to the market last week after a 5-month ban. It had a turnover of Rs. 1200 crores in 2014 and a projected turnover of Rs. 2000 crores in 2015.
The FSSAI had clamped a nationwide ban on June 5 on sale, production and stocking of Maggi, a popular snack in the country. A few samples were also found to contain monosodium glutamate despite claims of “No added MSG” on the label.
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