Adele‘s 25 hits stores, and while the album is available for purchase on CD through retailers or download through digital music merchants, it’s apparently not being made available on the leading streaming services.
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Adele will shun streaming as she launches her long-awaited album “25”, which is predicted to be the biggest release in years.
Spotify said in a statement: “We love and respect Adele, as do her 24 million fans on Spotify”.
Adele is one of a small number of A-list artists who can make potentially more money by foregoing sites like Spotify and Apple Music.
Not personally, no. As a singer whose voice naturally tends towards melancholy and violent introspection, Adele has returned to mining her darkest moments and strongest insecurities in order to write songs.
Adele’s “25” is the first by the singer since “21” in 2011, which sold more than 30 million copies worldwide.
25 had been expected to sell more than 1 million units in North America in its first week, according to estimates by Billboard magazine. “One individual artist is not going to change the inevitability of streaming”, he said.
Adele invariably had her pick of the world’s songwriters for such an eagerly awaited album.
The move to reject streaming comes a little more than a year after another female artist, Taylor Swift, pulled her whole music catalogue from Spotify.
Yet Adele nonetheless is carrying the hopes of the music industry. Yes, the full CD may not be available, but the lead single has been on streaming platforms for a couple of weeks now.
“Send My Love (to Your New Lover)” – Adele collaborates with Max Martin. “This opportunity to spend an hour with Adele, her music and her stories is a truly rare treat. If I wasn’t hosting this special I’d be sat at home watching it”. Every year, a dozen albums from all genres are shortlisted, each receiving a specially commissioned Album of the Year trophy, as well as one being selected as overall victor by an independent panel of judges.
Despite – or perhaps because of – her lack of interest in modern pop-star gamesmanship, “21” also turned the proudly old-fashioned Adele into a profit center for a struggling record industry. Fans of Beyonce and Adele can always stream albums later, once the sales have slowed. The song was still available on Spotify as of last night.
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Only the top tier of recording artists have the power to make this kind of decision.
