“Adele is a one in a million artist and she is fully driving her own career and fan base”, said Vickie Nauman, a Los Angeles-based media consultant who’s worked with Sony Music and Beggars Group, which includes Adele’s label, XL Recordings.
Advertisement
Four years since 21, and three years since Skyfall, Adele finally unveiled her third album today, 25.
A lot of complaints centred around not being able to afford the new CD, while others were confused as to why Adele’s previous two albums were available to stream but not her newest. A representative for the singer has declined to comment.
Nielsen’s Bakula says “25” will get atypical music fans to stores and online to buy music, driving sales for Adele’s albums and others.
After one day on sale, Adele’s 25 appears set to break *NSYNC’s long-standing one-week Nielsen-era US album sales record of 2.42 million sold, according to industry forecasters. “And of course, we can’t forget that her last album has done more than 10 million copies in the U.S”.
The move by Adele who is said to have been personally involved with the decision comes a year after Ms. Swift withdrew her music from Spotify, complaining that the service was devaluing her music by letting its users listen to it free.
Swift’s “1989” sold almost 1.3 million copies during its first week in October 2014.
Adele first chats with host Graham Norton where she shows off her clever disguise. “If all artists did this, we wouldn’t have the growth in subscriptions we have”.
Adele has already admitted in a number of interviews that she started to work on “25” a few years ago, and she flew over to America to lay down the vocals for some tracks, but they just weren’t good enough.
“25” being held back from streaming isn’t a surprise: what will be far more interesting will be how soon the album makes its way on to Spotify, Apple Music and rivals. “I hope you enjoy the record as much as I enjoyed making it for you”.
Official Charts Company chief executive Martin Talbot said: “Adele truly is a once in a generation artist”.
Advertisement
The singer admitted that she wasn’t originally sure she’d return to music, because she didn’t think fans “would like the music she made” after the success of her second album, 21.
