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Square launches a new card reader that accepts Apple Pay

The small, white reader is shaped like a (wait for it) square, and the company has made it available first to 100 small businesses across the U.S., giving them the ability to accept payments from iPhone and Apple Watch users.

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First unveiled back in June, Square is selling its latest reader for a flat rate of $49, plus a 2.75 percent fee per swipe.

Square is launching a new card reader today that’ll let merchants accept Apple Pay and other wireless payments systems. It’s a contactless reader, which means you can use Android Pay, Samsung Pay and even Apple Pay with the new reader, as it does have NFC built in.

The device was first announced during Apple’s Worldwide Developer Conference over the summer.

“Until now, technology like our new reader has been out of reach for local businesses”. As it is a card reader that can be attached to your smartphone and allow you take credit cards without needing a terminal.

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Local sellers are also using Square’s new reader in cities across the country, including Atlanta, Austin, Boston, Denver, Los Angeles, Nashville, New Orleans, Miami, Minneapolis, Philadelphia, Phoenix, Sacramento, Santa Cruz, Seattle, Tampa, and Washington, D.C. With the recent surge in popularity of chip cards, touted as being a safer and more secure physical payment alternative, the reader also has the option to accept chip cards in a small slot located on the side of the device.

Square begins rolling out its Apple Pay reader