I would say that this is a good marketing move, but I honestly don’t think that more advertising was needed when it comes to Star Wars: The Force Awakens.
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You can choose to join the light – Jedi masters as Qui-Gon Jin, Yoda, Obi-Wan Kenobi – or dark sides of the Force – Darths Maul, Tyranus, Sidious, Vader.
Other notable Star Wars-influenced apps include, Google Calendar, where key movie milestones have been added, and Google Now, which gives users “this day in Star Wars history facts”.
The search giant teamed up with Lucasfilm and Disney to bring the Light and Dark Side to its services like Gmail, Chromecast, Google Maps, and more. While each side has its merits, don’t spend too much time thinking it through.
Once you’ve had enough, you can head back to google.com/starwars to return your account to normal or the changes will automatically disappear on February 1st next year.
Once you pick a side, the changes may take a while to set. Coming soon will be a virtual reality version of the Millennium Falcon within Google Cardboard and there are apparently several easter eggs in various Google products. The functionality of Google apps will not be affected-though on the surface, there’ll be a whole lot of Star Wars.
During the Q&A segment, Slashfilm reports that one attendee asked Colbert what movie he’d saddle Abrams with once he’s done with Star Wars. So now the question is which side will you choose?
Chrome, Gmail, and YouTube tweaks are only on the desktop apps, but the rest should also show up on your Android or iOS phone. You can also revert to the non-Star Wars look if you’d prefer.
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Star Wars: The Force Awakens releases in theaters on December 18th, 2015.
