The revised design unveiled Tuesday, September 1, 2015 features the same mix of blue, red, yellow and green that Google has been using throughout its almost 17-year history, though the hues are slightly different.
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“We’re thrilled to be a part of Google Compare, further helping to connect prospective borrowers with qualified mortgage providers as the transition to online lending accelerates”, said Doug Lebda, founder and CEO of LendingTree. “So when it comes to getting a mortgage, people want an easy way to understand and compare their options online”. The tech company which is known mainly for their internet related products and services, is now a licensed mortgage broker in California.
LendingTree®, the nation’s leading online loan marketplace, has launched an integration with Google Compare for Mortgages, the latest addition to a suite of Google Compare products created to help consumers make confident, more informed financial decisions. But to make it clear, the company will not be financing mortgages to home buyers.
Google is introducing this item under its “Compare” brand, which now consists of an automobile insurance comparison tool. It’s available now to users in California, with more states to follow.
Zillow and LendingTree power Google’s tool. Terms of the deal were not disclosed.
Google ventures into the mortgage business.
This collaboration allows the company a special opportunity to help borrowers by offering them the industry’s most exact, real-time info regarding mortgage and home loan lenders while also providing Zillow Group’s lender boosted reach for their companies. It’s worth noting that this isn’t really just a public solution for consumers.
Google has already offered a similar service for auto insurance since earlier this year, and said that “participation in Google Compare is based on a flexible cost-per-lead (CPL) model, however payment isn’t a factor in ranking or eligibility”.
Google aims to present consumers with an “apples-to-apples comparison” in less than a minute.
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You’ll also be able to view ratings and read reviews for lenders, and receive quotes to suit your needs when you key in your loan amount, estimated credit score or home value.
