Well, Google’s David Besbris announced “Google will begin sending traffic to your AMP pages in Google Search early next year, and we plan to share more concrete specifics on timing very soon”. But while Google has a goal of cutting load times, it’s not to be compared with ad-blocking, as AMP is actually about playing nice with ads, displaying them alongside publishers’ content.
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The publishers keep 100 percent of their ad revenue when they sell their own ads, or 30 percent if Facebook sells the ads, according to reports. The company believes that user interest in an article on the web increases significantly when pages load faster. The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages which will take lesser time to load.
The project, which launched its technical preview in October, has already garnered support from major publishers like BBC, The Economist, BuzzFeed, The Guardian, Huffington Post and Mashable. In some cases, these same publishers are also working with Facebook – covering all their bases, so to speak. The service has also signed up a number of content creators, advertising partners, and analytics platforms.
Google Inc. (NASDAQ:GOOG) announced in a company post yesterday that its Accelerate Mobile Pages project will be available for users from early next year.
Detailing the progress of its AMP Project, Google revealed that so far over 4,500 developers are following the ongoing engineering discussions on GitHub while around 250 pull requests have contributed to the new code, samples, and documentations.
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Until then, you can give AMP pages a test using a live demo.
