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Black Friday: Is It Worth It to Get up So Early?

“Christmas Eve is traditionally our biggest [shopping] day in New Zealand, and we certainly expect that to continue, because notwithstanding the fact that people start their shopping early, there’s always a last minute rush to get things sorted”, Mr Harford said.

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Grimsby’s Ramsdens department store is looking to follow on from last year’s “very successful” day of sales, and is offering deals across all departments, including toys, homeware and DIY. The supermarket giant has said that it is due to “shopper fatigue” and that shoppers had told them in no uncertain terms that they didn’t want to be held hostage to a single day of sales.

Google search data shows interest in “Black Friday sales” in New Zealand jumped a whopping 222 per cent between 2012 and 2014. This may seem like an altruistic act, however, in reality this model works much better for businesses too.

Some shoppers we talked to said they will not camp out for the Thanksgiving and Black Friday deals.

Everyone likes to save money while they shop and this website offers its users the knowledge that can be a great money saving tool.

After last year’s Black Friday bonanza online sales grew by a record low of just 5% in the United Kingdom (where there is feast there is also famine).

“People will be able to get genuine bargains and based on past year it will be a insane day”.

As Black Friday approaches, people have begun gearing up for one of the biggest shopping events of the year when most stores and brands offer sales and discounts both online and in store for which shoppers will be going insane for.

Past year staff at bricks and mortar stores were strained to breaking point to deal with fighting crowds – while online systems creaked as millions logged on en-masse meaning digital queues of 20 minutes were reported once people hit the buy button.

“We will hand out as many tickets as we have TVs available”.

The best retailers for Black Friday deals are JCPenney, with an average discount of 68 percent, and Kohl’s, with an average discount of 66.7 percent.

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The WalletHub survey also found that jewelry is the most discounted category for Black Friday deals, at 73 percent.

Image William Thomas Cain  Getty Images