Shoppers are out snatching up Black Friday bargains.
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“Small businesses are considered the backbone of your community”, said Matt McCormick, Columbia Chamber of Commerce President. “Small, unique shops draw shoppers”, said Jennifer Suber, who works with the Devine Street Association.
While empty storefronts may make up much of the downtown area, business owners hope today’s event is a boost for Freeport’s economy. “You can peruse the items, it’s unique”, said Patrick.
The owner of 7E Studio, Kate Sevigny, says Small Business Saturday – a day dedicated to buying from small stores like hers – is very important to her business’ bottom line and those of others nearby.
According to Forbes, 88 million customers shopped on Small Business Saturday throughout the country a year ago totaling more than $14 billion dollars spent at local and independent businesses.
Abernathy’s in downtown Davenport draws in good business because of what they feel is a strong connection to their customers, something Clark says the bigger stores just don’t have. Local businesses creating enticing deals and venues to showcase their product. The Shop Small campaign has gained momentum over the last few years and the trend took over social media on Saturday.
Small Business Saturday, also known as “Shop Small” Saturday, is a part of a national movement that started back in 2010 to encourage people to support small, local businesses.
Local store owner, Mary Snow appreciates the sale day.
Like many small businesses, Zeller’s one-on-one consumer approach doesn’t come with a big price tag.
Since these stores rely on the word-of-mouth marketing technique and social media, Small Business Saturday boosts their visibility.
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An income some local businesses say is needed just in time for the holidays. “It is a great opportunity for holiday shoppers to support their local communities”.
