Black Friday is one of the busiest shopping days of the year, and Greenwood is no exception. And while the trend for online sales is moving up, shoppers who want to leave the store with an item in hand, keep face to face shopping alive.
Advertisement
He said the store offered discounts on many items, but there was one item that sold out right away on Thanksgiving.
Are you bummed you didn’t get to check everything off your holiday shopping list on Black Friday?
Cyber Monday also has fewer ads by retailers touting the holiday as compared to Black Friday, certainly in part due to the short window between the two holidays. Thanksgiving online sales rose 25 percent this year from the same period last year, compared with 14 percent growth for Black Friday, according to Adobe.
Black Friday in its U.S. form isn’t, as yet, a great fit for the United Kingdom market. “Simply put, the consumer is becoming much more savvy and sophisticated, reducing the need to wait in-line”, said Chen.
The NRF estimates that 135.8 million people will be shopping over the four-day holiday weekend, a modest 1.6 per cent increase from previous year.
Most of the big retailers are keeping their big Cyber Monday deals under wraps for now, but keep an eye out here for big announcements from midnight tonight.
“Now, I’m looking for the deals online and going out to stores to get them”, said Gentry, who was joined his father and mother. “It seems like a lot of stores have drawn out their big sales over the weekend”, she said.
“There’s a generation that cares more about experiences than they do things”, Barr said “Millennials really are transforming that overall shopping experience”.
Temperatures were in the single digits early Friday morning and were predicted to only warm to the upper teens this afternoon, making for a chilly day of shopping.
By Cyber Monday, most people are back on the job, but that doesn’t stop them from shopping for the tremendous deals available online.
She says the only reason she made her mother bring her to the store was to get a specific deal.
But the huge volume of traffic – Ebay is expecting nine million Britons to visit its website today – means that the websites of many retailers are struggling to cope.
Jon Copestake, of the Economist Intelligence Unit, told the Daily Telegraph: “What we are starting to see is Black Friday, Cyber Monday and Super Saturday all roll into one in a sales season that lasts several weeks in the run-up to Christmas”.
Advertisement
Martin said early promotions in November were a bigger factor hurting Black Friday than store openings on Thanksgiving evening. Ten years ago, major retailers would focus on the 10 best items and discount them below costs, he said.
