In fact, the Monday after Thanksgiving generated almost $2.04 billion in online sales last year, up 17% from the previous year according to research firm comScore Inc.
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The American chain of membership-only retail warehouse clubs owned by Walmart Sam’s Club is just one of the several major retailers in the United States that ditches out selling on Thanksgiving Day so its employees can spend quality time with their families and loved ones.
“Cyber Monday is less focused on the “doorbuster” item-specific deals and more about general site-wide offers”, said Kristin Cook, managing editor of Ben’s Bargains.
“We see store-based retailers enhancing their online presence”, said Steven Barr, U.S. retail and consumer leader for audit firm PricewaterhouseCoopers.
Walmart carries over many deals from Black Friday, but has added new deals in the early hours of Saturday as well. “We are simplifying the experience”, Madeira said. There is a shift in what people are buying. And because of this dynamic, entertainment and travel websites are starting to offer discounts this season, analysts said.
Perez says shopping from home – and not a coffee shop or the office – is a safe move because your WiFi connection will be more secure (after all, you’ll be sharing credit card information).
“I think as time goes on it’s going to get more and more online”, said McCoy. Online retailers jumped on the bandwagon, and the unofficial shopping holiday continues to grow to this day. You can like them on Facebook to receive updates about deals, and exclusive Amazon content.
Many retailers will be open from 6 p.m. on Thursday until 1 a.m. on Friday, before closing until 6 a.m., Friday morning.
Even to avail the Cyber Monday deals you wouldn’t need to wait till Monday as in the case of Walmart Cyber Monday 2015 deals will go live on Sunday itself.
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While Black Friday deals are certainly big and attract huge interest from shoppers across the United States, but this is not the end of the deals.
