“Black Friday I think there is some good deals and sometimes I think they jack up the prices and make it seem like it is a good deal”, said Sinn.
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With the ability to shop on a phone, tablet or desktop at any point in time, online shopping is no longer a one-day event.
In fact, the big online shopping day known as Cyber Monday is expected to rack up $3 billion in sales, making it the largest day ever for online sales.
“U.S. consumers have turned into digital shopping ninjas this holiday season as retailers continue to adjust to a huge influx of smartphone shoppers”, she observed.
Black Friday, an American day of sales connected to Thanksgiving that has grown in popularity in the United Kingdom over the last few years, was largely conducted online this year after fights and stampedes broke out in stores last year. First it was Black Friday, and now it’s the Cyber Monday sale that’s luring customers to online shopping portals.
Research firm Comscore expects online sales to rise 14 percent to $70.06 billion During the November and December shopping period, slowing slightly from last year’s 15 percent rise.
Many retailers which operate in the west metro Atlanta area opened in the late afternoon hours of Thanksgiving Day, lengthening its “Black Friday” sales backwards into Thursday. Adobe says it tracks 80 percent of all online transactions from the top 100 US retailers through its marketing cloud.
“Shoppers have seen promotions roll out for the past several weeks, but if the price is right on Cyber Monday, they’ll definitely show up ready to spend”, Shay said.
Nineteen percent would reschedule work-related meetings or calls to shop the best sales.
According to ChannelAdvisor, e-commerce sales were up 43% year-over-year on Thanksgiving, 20% year-over-year on Black Friday, 17% year-over-year on Saturday, and 16% year-over-year on Sunday.
But Florida did cut some of their losses a year ago.
Amazon said over 6 million items were ordered on its site, while John Lewis said total sales were up 11.9 percent on last year’s event. It’s clear the world wide web’s biggest retailer is looking to up its game when competing with the likes of other HDTV and flat screen TV sales from the likes of Walmart, Best Buy or Target as all of these retailers are trying their best to entice customers.
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“I have more time to browse for items”, online, she said.
